Creating branded product experiences and design guidelines for a modern bank.

Creating branded product experiences and design guidelines for a modern bank.

Creating branded product experiences and design guidelines for a modern bank.

Creating branded product experiences and design guidelines for a modern bank.

Creating branded product experiences and design guidelines for a modern bank.

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PC® FINANCIAL OVERVIEW

THE OFFICIAL DIGITAL DESIGN VENDOR/PARTNER OF PC® FINANCIAL

We helped build a variety of websites and platforms for PC® Insurance, PC® Travel, PC® The Gift of Choice, Esso, and Mobil.

STRATEGY
BRAND IDENTITY 
UX/UI DESIGN
WEB DESIGN
DESIGN SYSTEMS
EMAIL MARKETING DESIGN 

THE OFFICIAL DIGITAL DESIGN VENDOR/PARTNER OF PC® FINANCIAL

We helped build a variety of websites and platforms for PC® Insurance, PC® Travel, PC® The Gift of Choice, Esso, and Mobil.

STRATEGY
BRAND IDENTITY 
UX/UI DESIGN
WEB DESIGN
DESIGN SYSTEMS
EMAIL MARKETING DESIGN 

THE OFFICIAL DIGITAL DESIGN VENDOR/PARTNER OF PC® FINANCIAL

We helped build a variety of websites and platforms for PC® Insurance, PC® Travel, PC® The Gift of Choice, Esso, and Mobil.

STRATEGY
BRAND IDENTITY 
UX/UI DESIGN
WEB DESIGN
DESIGN SYSTEMS
EMAIL MARKETING DESIGN 

THE OFFICIAL DIGITAL DESIGN VENDOR/PARTNER OF PC® FINANCIAL

We helped build a variety of websites and platforms for PC® Insurance, PC® Travel, PC® The Gift of Choice, Esso, and Mobil.

STRATEGY
BRAND IDENTITY 
UX/UI DESIGN
WEB DESIGN
DESIGN SYSTEMS
EMAIL MARKETING DESIGN 

THE OFFICIAL DIGITAL DESIGN VENDOR/PARTNER OF PC® FINANCIAL

We helped build a variety of websites and platforms for PC® Insurance, PC® Travel, PC® The Gift of Choice, Esso, and Mobil.

STRATEGY
BRAND IDENTITY 
UX/UI DESIGN
WEB DESIGN
DESIGN SYSTEMS
EMAIL MARKETING DESIGN 

RESPONSIBILITIES

I led and managed a team of 4 through a monthly retainer while being the liaison between the PC Marketing and IT teams to streamline business priorities into modern digital products that included enterprise-level and headless CMS/ReactJS sites for or PC Financial and Loblaw Digital 

I created hiring criteria and interviewing process for the Product Design and Development team and hired small specialized teams to fill the needs of all project requirements

I created and empowered Design Systems and digital resources for PC Financial’s internal marketing teams (PCF Design System and PC Travel E-mail Marketing Design System)

UPDATING THE BRAND IDENTITY

UPDATING THE BRAND IDENTITY

UPDATING THE BRAND IDENTITY

UPDATING THE BRAND IDENTITY

THE GIFT OF CHOICE BRAND IDENTITY

We conceptualized and developed a new visual identity and web experience for Loblaw's proprietary gift card program, The Gift of Choice. The project included a brand identity, in-store signage, gift-card packaging, and e-commerce website design and development.  

THE GIFT OF CHOICE BRAND IDENTITY

We conceptualized and developed a new visual identity and web experience for Loblaw's proprietary gift card program, The Gift of Choice. The project included a brand identity, in-store signage, gift-card packaging, and e-commerce website design and development.  

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WEB DESIGN

REBUILDING THE WEBSITE

It had been quite a long time since the original website build for the Gift Of Choice and in 2018, our teams worked together to give it the love and care it deserved. Drag the arrows below to see the before and after. 

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PRODUCT DESIGN

UPDATING AND MAINTAINING THE PC® INSURANCE WEBSITE

Search engine optimization can be difficult to maintain and grow ranking, especially in a big industry like insurance. To solve this issue, we worked closely with PC® Insurance to create hyper-localized content for targeted regions across the country and established new designs to make sure that all the content looked and performed at the highest level.

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DESIGN SYSTEM & PROCESS

EMAIL MARKETING MADE EASY

Understanding a need for consistency in PC’s email marketing, we created a user friendly email design system. The goal behind this project was to deliver a product to be used internally and by all vendors in order to ensure email communications and campaigns were on brand. The application “houses” approved, ready-to-use assets to help designers, developers, and projects managers create and produce email marketing campaigns efficiently and timely.

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MASTER SKETCH FILE WITH ALL COMPONENTS MADE FOR DESIGN

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MASTER ZEPLIN DASHBOARD WITH ALL COMPONENTS MADE FOR DEVELOPMENT

CREATING A DESIGN ASSET LIBRARY

PC® FINANCIAL DIGITAL DESIGN SYSTEM

A design system is like a cookbook. A cookbook is a collection of recipes and each recipe requires specific ingredients and measurements. A design system, therefore, is a collection of instructions on how a company can internally use to build out their digital products in a consistent and seamless way. There are recipes for modals, menus, forms, and many other interface components that a designer and developer might need. 


Benefits:

  • Saves a lot of time
  • Ensuring UI consistency
  • Reducing complexity and ambiguity
  • Creating foundation for further growth
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