HELPING A MODERN BANK CREATE BRANDED DIGITAL EXPERIENCES.
Establishing a league leader in brand identity and apparel design.
CLIENT FOCUS: IDENTITY DESIGN, UX/UI DESIGN, WEBSITE DESIGN & DESIGN SYSTEMS
EMAIL MARKETING DESIGN
In early 2018, there was an immediate need the for the PC® Financial digital marketing team to optimize and rebrand a collection of websites and products. Each project is a collaborative effort with different teams throughout the PC® Financial digital division. We help improve and optimize each websites through our services, rapid design prototyping and modern web development.
UPDATING THE BRAND IDENTITY
THE GIFT OF CHOICE LOGO
We conceptualized and developed a new visual identity and web experience for Loblaw's proprietary gift card program, The Gift of Choice. The project included a brand identity, in-store signage, gift-card packaging, and e-commerce website design and development.
A LONG OVERDUE REBRAND
It had been quite a long time since the original website build for the Gift Of Choice and in 2018, we our teams worked together to give it the love and care it deserved. Drag the arrows below to see the before and after.
UPDATING THE PC® INSURANCE WEBSITE
Search engine optimization can be difficult to maintain and grow ranking, especially in a big industry like insurance. To solve this issue, we worked closely with PC® Insurance to create hyper-localized content for targeted regions across the country and established new designs to make sure that all the content looked and performed at the highest level.
DESIGN SYSTEM & PROCESS
EMAIL MARKETING MADE EASY
We created an Email-Design System that consist of approved ready-to-use assets to help designers, developers, and projects managers create and produce email marketing campaigns efficiently and timely. The process begins with Sketch, Zeplin, & Photoshop asset files tailor-made for email design and production and finishes with a Style Guide to ensure consistency. This system was designed to be used by all vendors in order to keep all emails on brand.
MASTER SKETCH FILE WITH ALL COMPONENTS MADE FOR DESIGN
MASTER ZEPLIN DASHBOARD WITH ALL COMPONENTS MADE FOR DEVELOPMENT
CREATING A DESIGN ASSET LIBRARY
PC® FINANCIAL DIGITAL DESIGN SYSTEM
A design system is like a cookbook. A cookbook is a collection of recipes and each recipe requires specific ingredients and measurements. A design system, therefore, is a collection of of instructions on how a company can internally use to build out their digital products in a consistent and seamless way. There are recipes for modals, menus, forms, and many other interface components that a designer and developer might need.