HELPING A MODERN BANK CREATE BRANDED DIGITAL EXPERIENCES. 

Establishing a league leader in brand identity and apparel design. 

CLIENT FOCUS: IDENTITY DESIGN, UX/UI DESIGN, WEBSITE DESIGN & DESIGN SYSTEMS

pc

PC® FINANCIAL

CLIENT OVERVIEW

THE OFFICIAL DIGITAL DESIGN VENDOR/PARTNER OF PC® FINANCIAL
- WE HELPED BUILD A VARIETY OF WEBSITES AND PLATFORMS FOR PC® INSURANCE,
PC® TRAVEL, PC® THE GIFT OF CHOICE, ESSO, AND MOBIL. 

STRATEGY
BRAND IDENTITY 
UX/UI DESIGN
WEB DESIGN
DESIGN SYSTEMS
EMAIL MARKETING DESIGN 

Overview.

THE PARTNERSHIP

In early 2018, there was an immediate need the for the PC® Financial digital marketing team to optimize and rebrand a collection of websites and products. Each project is a collaborative effort with different teams throughout the PC® Financial digital division. We help improve and optimize each websites through our services, rapid design prototyping and modern web development. 

UPDATING THE BRAND IDENTITY

OVERVIEW

THE GIFT OF CHOICE LOGO

We conceptualized and developed a new visual identity and web experience for Loblaw's proprietary gift card program, The Gift of Choice. The project included a brand identity, in-store signage, gift-card packaging, and e-commerce website design and development.  

goc-full-logo-horizontal

WEB DESIGN

GIFTOFCHOICE.CA

A LONG OVERDUE REBRAND

It had been quite a long time since the original website build for the Gift Of Choice and in 2018, we our teams worked together to give it the love and care it deserved. Drag the arrows below to see the before and after.

mobile-2
tablet

WEB DESIGN

PC® INSURANCE

UPDATING THE PC® INSURANCE WEBSITE

Search engine optimization can be difficult to maintain and grow ranking, especially in a big industry like insurance. To solve this issue, we worked closely with PC® Insurance to create hyper-localized content for targeted regions across the country and established new designs to make sure that all the content looked and performed at the highest level.

PC-Insurance_-Home-Insurance
PC-Insurance_-Auto-Insurance

DESIGN SYSTEM & PROCESS

PC® TRAVEL

EMAIL MARKETING MADE EASY

We created an Email-Design System that consist of approved ready-to-use assets to help designers, developers, and projects managers create and produce email marketing campaigns efficiently and timely. The process begins with Sketch, Zeplin, & Photoshop asset files tailor-made for email design and production and finishes with a Style Guide to ensure consistency. This system was designed to be used by all vendors in order to keep all emails on brand.

email-design-system
Email-Design-System-1

MASTER SKETCH FILE WITH ALL COMPONENTS MADE FOR DESIGN

Email-Design-System-2

MASTER ZEPLIN DASHBOARD WITH ALL COMPONENTS MADE FOR DEVELOPMENT

emaildesignsystem-styleguide

CREATING A DESIGN ASSET LIBRARY

OVERVIEW

PC® FINANCIAL DIGITAL DESIGN SYSTEM

A design system is like a cookbook. A cookbook is a collection of recipes and each recipe requires specific ingredients and measurements. A design system, therefore, is a collection of of instructions on how a company can internally use to build out their digital products in a consistent and seamless way. There are recipes for modals, menus, forms, and many other interface components that a designer and developer might need. 


Benefits:

  • Saves a lot of time
  • Ensuring UI consistency
  • Reducing complexity and ambiguity
  • Creating foundation for further growth
Design-System-1
Design-System-2