A tip of the hat to Cudi. 

A tip of the hat to the OG, Kid Cudi. 

A tip of the hat to Cudi. 

A tip of the hat to the OG, Kid Cudi. 

CLIENT FOCUS:NAMING, BRAND IDENTITY DESIGN, AND PACKAGE DESIGN 

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DAY 'N' NITE

RE-BRANDING "CANNABIS ON BLOOR" TO "DAY 'N' NITE", CANNABIS STORE IN TORONTO. 

SERVICES: 
— STRATEGY
— BRAND IDENTITY
— PACKAGE DESIGN

THE PROJECT

"Bloor Street Cannabis" had been open for a couple of years in Toronto, and has seen the cannabis world grow and mature. Fearing that their name and brand being too generic, owner Clarence Boey wanted his new identity to be a little more fun and unique and of course, created within the guidelines of Cannabis Branding in Ontario.     

 

THE PROJECT

"Bloor Street Cannabis" had been open for a couple of years in Toronto, and has seen the cannabis world grow and mature. Fearing that their name and brand being too generic, owner Clarence Boey wanted his new identity to be a little more fun and unique and of course, created within the guidelines of Cannabis Branding in Ontario.

 

THE PROJECT

"Bloor Street Cannabis" had been open for a couple of years in Toronto, and has seen the cannabis world grow and mature. Fearing that their name and brand being too generic, owner Clarence Boey wanted his new identity to be a little more fun and unique and of course, created within the guidelines of Cannabis Branding in Ontario. 

THE PROJECT

"Bloor Street Cannabis" had been open for a couple of years in Toronto, and has seen the cannabis world grow and mature. Fearing that their name and brand being too generic, owner Clarence Boey wanted his new identity to be a little more fun and unique and of course, created within the guidelines of Cannabis Branding in Ontario. 

BRAND IDENTITY

BRAND IDENTITY & WEBSITE

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THE BRAND IDENTITY

Our solution was to create a brand that uses colour as the main focal point of the overall visual language/communication. The Ontario laws for branding cannabis are strict (as it should be) and prohibits any use of character design or suggestive visuals. The resulting identity feels fun/energetic while staying within the parameters of guidelines. 

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