DESIGN DIRECTION AND RESPONSIVE WEB DESIGN FOR UMBRA.
Establishing a league leader in brand identity and apparel design.
PROJECT FOCUS: UX DESIGN, RESPONSIVE DESIGN.
We worked side-by-side with the Umbra Design Team to design a modern e-commerce experience for the latest launch of their website. The Umbra website was in the process of switching back-end platforms which required a newly designed user experience and front-end design. The designs became Umbra’s new online identity and one of the most important initiatives of the year.
We started our engagement with Umbra by re-designing the user experience journey with brand new wireframes and sitemap (see below). After we established the blueprint of the updated website, we worked on designing all the major components of the website such as the navigation, CTAs, product displays, search, and more. We met our goals with the Umbra Design Team by creating a user-experience design that places emphasis on products/visuals and user intuitiveness to find products. The outcome was successful and our designs have been the foundation of their website's user experience since 2018.
HOME PAGE REDESIGN
NAVIGATION REDESIGN WITH PRODUCT IMAGES
LIVE SEARCH WITH PRODUCT IMAGES
UPDATED PRODUCT DETAIL PAGE
WIREFRAMES AND UX DESIGN