DESIGN DIRECTION AND RESPONSIVE WEB DESIGN FOR UMBRA. 

Establishing a league leader in brand identity and apparel design. 

PROJECT FOCUS: UX DESIGN, RESPONSIVE DESIGN.

umbra

UMBRA

PROJECT OVERVIEW

UMBRA.COM - A CUSTOM DESIGNED ECOMMERCE EXPERIENCE, BUILT WITH MODERN USER EXPERIENCE AND FOCUSSED HEAVILY ON USABILITY. 

STRATEGY
UX DESIGN
WEB DESIGN 

Overview.

THE PARTNERSHIP

We worked side-by-side with the Umbra Design Team to design a modern e-commerce experience for the latest launch of their website. The Umbra website was in the process of switching back-end platforms which required a newly designed user experience and front-end design. The designs became Umbra’s new online identity and one of the most important initiatives of the year.

UMBRA

PROJECT OVERVIEW

THE WEBSITE

We started our engagement with Umbra by re-designing the user experience journey with brand new wireframes and sitemap (see below). After we established the blueprint of the updated website, we worked on designing all the major components of the website such as the navigation, CTAs, product displays, search, and more. We met our goals with the Umbra Design Team by creating a user-experience design that places emphasis on products/visuals and user intuitiveness to find products. The outcome was successful and our designs have been the foundation of their website's user experience since 2018. 

Umbra-Home

HOME PAGE REDESIGN

Furniture Open

NAVIGATION REDESIGN WITH PRODUCT IMAGES

umbra-2

LIVE SEARCH WITH PRODUCT IMAGES

Product-Detail-Page_-Product-Description-Opened

UPDATED PRODUCT DETAIL PAGE

Umbra 4

WIREFRAMES AND UX DESIGN

Artboard 1

MOBILE DESIGN