CREATING A NEW LOGO SYSTEM FOR A MAJOR SPORTS LEAGUE'S CATERING BUSINESS. 

Establishing a league leader in brand identity and apparel design. 

PROJECT FOCUS:
BRAND IDENTITY DESIGN.

MLC-hero

MLC

PROJECT OVERVIEW

MAJOR LEAGUE CATERING
- A CATERING VENDOR FOR PRIVATE JETS WITHIN MAJOR SPORTS LEAGUES INCLUDING, NBA, NHL, MLB, AND MLC. 

STRATEGY
BRAND IDENTITY 
RESPONSIVE LOGO DESIGN

PRINT DESIGN  

Overview.

THE PARTNERSHIP

We partnered with the Major League Catering to design a new brand identity that reflected their high-end catering services to major league sports teams. MLC provides private jet catering services to the NBA, MLB, NHL, and MLS - represented in the four stars in the logo. 

BRANDING

BUILDING THE MLC BRAND

LOGO SYMBOLISM

The logo's clean and sharp asthetic was a choice made early on in the process of the design. It was important to us and the client to create something that would be easily recognizable yet hard to ignore. The four stars in logo represents each of the major sports leagues that the catering business serviced, NBA, NHL, MLB, and MLS. 

logo-explained

LOGO DESIGN 1/3

MLC PRIMARY BRAND LOGO

mlc-logo

HORIZONAL LOGO

The primary logo can be seen on all major platforms used by the catering business. This logo is intended for placement on any official MLC space, specifically made for medium to large horizontal-based surfaces.

LOGO DESIGN 2/3

MLC ALTERNATE BRAND LOGO

mlc-ALT-logo

VERTICAL LOGO

The alternate logo is often used where vertical space is essential and on certain areas where the orientation of the logo fits better with its medium. 

LOGO DESIGN 3/3

MLC MICRO LOGO

mlc-MICRO-logo

TINY BUT MIGHTY

The micro logo is used only in areas where the space or medium is generally smaller. Areas like social media profile pictures, or website footers is where this micro logo can be found. 

BRAND EXECUTION

MLC COOK MERCH' & MENU DESIGN

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MLC-oven-mitts
menu-design