CREATING A NEW LOGO SYSTEM FOR A MAJOR SPORTS LEAGUE'S CATERING BUSINESS.
Establishing a league leader in brand identity and apparel design.
BRAND IDENTITY DESIGN.
RESPONSIVE LOGO DESIGN
We partnered with the Major League Catering to design a new brand identity that reflected their high-end catering services to major league sports teams. MLC provides private jet catering services to the NBA, MLB, NHL, and MLS - represented in the four stars in the logo.
BUILDING THE MLC BRAND
The logo's clean and sharp asthetic was a choice made early on in the process of the design. It was important to us and the client to create something that would be easily recognizable yet hard to ignore. The four stars in logo represents each of the major sports leagues that the catering business serviced, NBA, NHL, MLB, and MLS.
LOGO DESIGN 1/3
MLC PRIMARY BRAND LOGO
The primary logo can be seen on all major platforms used by the catering business. This logo is intended for placement on any official MLC space, specifically made for medium to large horizontal-based surfaces.
LOGO DESIGN 2/3
MLC ALTERNATE BRAND LOGO
The alternate logo is often used where vertical space is essential and on certain areas where the orientation of the logo fits better with its medium.
LOGO DESIGN 3/3
MLC MICRO LOGO
TINY BUT MIGHTY
The micro logo is used only in areas where the space or medium is generally smaller. Areas like social media profile pictures, or website footers is where this micro logo can be found.
MLC COOK MERCH' & MENU DESIGN