BRAND IDENTITY DESIGN & ECOMMERCE FOR EZEKIEL ELLIOTT 

Establishing a league leader in brand identity and apparel design. 

PROJECT FOCUS: IDENTITY DESIGN, MERCHANDISE DESIGN, WEBSITE DESIGN & SHOPIFY ECOMMERCE

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EZEKIEL ELLIOTT

PROJECT OVERVIEW

SHOPZEKE21.COM - A CUSTOM DESIGNED ECOMMERCE EXPERIENCE, BUILT WITH SHOPIFY TO POWER THE OFFICIAL STORE OF EZEKIEL ELLIOTT. 

STRATEGY
BRAND IDENTITY 
MERCHANDISE DESIGN
UX DESIGN
ECOMMERCE STORE  

Overview.

THE PARTNERSHIP

In 2017, our team worked closely with Ezekiel Elliott and his team to help create and build a brand identity, and a league leading eCommerce destination. 

While we can’t get into all the details, we can tell you our collaborative efforts have been very successful. We helped with end-end services, ranging from eCommerce strategy, visual identity design, content creation, and marketing development. 

Highlighted below are some core pieces to this overall project. 

BRAND IDENTITY DESIGN

OVERVIEW

THE LOGO DESIGN

Influence for Ezekiel (to friends, "Eze") Elliott's identity design comes from the name's meaning, "God strengthens". The "EZE" icon is visually influenced by Roman numerals, giving it a biblical look and feel that lends well to its namesake. 

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Free Zeke

APPAREL DESIGN

Together with Ezekiel's team, we designed six signature graphics to appear on t-shirts, hats, tanks, and hoodies. These staple pieces are the key sellers for the official Ezekiel Elliott line and have sold out multiple times since its release. 

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hoodie-basics-black
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Shot4
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All zeke shirts
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Full Throttle
Zeke Hat Hero

PROJECT OVERVIEW 3/3

SHOPZEKE21.COM

THE WEBSITE

We worked closely with Ezekiel Elliott's marketing team to create a website that best represented their brand and star athlete behind it.

We created a custom "EZE" branded Shopify website to help his marketing team manage his online store. 

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