REBRANDING + DIGITAL DESIGN

Ursa Lighting Inc.

REBRANDING + DIGITAL DESIGN

URSA Lighting Inc.

INTRODUCTION

Worlds strongest LED.

We helped Ursa claim their position as a leader in the LED industry. With a new brand strategy, we worked alongside their internal teams to develop a new name, voice, brand identity, visual language, and digital experience.

INTRODUCTION

Worlds strongest LED.

We helped Ursa establish a position as a clear leader in the LED industry. With a new brand strategy defined, we worked alongside their internal teams to develop a new name, voice, brand identity, visual language, and digital experience.

INTRODUCTION

Worlds Strongest LED

We helped Ursa establish a position as a clear leaders in the LED industry. With a new brand strategy defined, we worked alongside their internal teams to develop a new name, voice, brand identiy, visual language, and digital experience.

Branding

Branding

Branding

02b-bus-cards-transp-o-
NAMING & IDENTITY

From Starlite to Ursa.

Ursa, latin for bear, is a constellation in the northern sky. Ursa’s home is in California. California’s state flag is a bear and a star. Coincidence? We think not.

NAMING & IDENTITY

From Starlite to Ursa.

"Ursa" is a Latin word, meaning bear and is a constellation in the northern sky. Considering that California is the company's home base, the name is a perfect fit.

NAMING & IDENTITY

From Starlite to Ursa

"Ursa" is a Latin word, meaning bear and is a constellation in the northern sky. Considering that California is the company's home base, the name is a perfect fit.

starlite-led

Old

Old

ursa-sm-360px

New

TYPOGRAPHY

Modern & responsive.

Legibility on all platforms is key for a brand to succeed.

TYPOGRAPHY

Modern & responsive.

Legibility on all platforms is key for a brand to succeed.

TYPOGRAPHY

Modern & Responsive

Legibility on all platforms is key for a brand to succeed.

75Aa

Roboto

Group 4

Titillium Web

Titillium Web

Group 6
Colours
COLOUR PALETTE

The night sky.

Inspired by the constellation, we established a colour palette that uses a combination of a darker purple/black mixed with white and cool grey for contrast.

COLOUR PALETTE

The night sky.

Inspired by the constellation; we established a colour palette that uses combination of a darker purple/black mixed with lighter colours (white and cool grey) for contrast.

COLOUR PALETTE

The night sky.

Inspired by the constellation; we established a colour palette that uses combination of a darker purple/black mixed with lighter colours (white and cool grey) for contrast.

COLOUR PALETTE

The night sky.

Inspired by the constellation; we established a colour palette that uses combination of a darker purple/black mixed with lighter colours (white and cool grey) for contrast.

COLOUR PALETTE

The Night Sky

We established a clear colour palette with a dominant purple/black contrasted with a cool grey and white inspired by the northern lights that's associated with the name.

PRINT MATERIALS

Carrying the visual style across all mediums.

Every bit of print material was remade to reflect the new visual brand identity.

PRINT MATERIALS

Carrying the Visual Style across all Mediums

Every bit of print material was remade to reflect the new visual brand identity.

Helios-print-o-
card-shine
Ursa-Tradeshow-edits-o-

Web Design

Web Design

Web Design

Web Design

ART DIRECTION

Web design.

Web Design

With an abundance of detailed content, the website design needed to be easy to read and digest. We balanced typography and imagery within each page to create an editorial feel, unique within the lighting industry.

With an abundance of detailed content, the website design needed to be easy to read and digest. We combined a healthy balance between typography and imagery within each page to give it an editorial feel that is unique in the lighting industry.

ursa-mockups-o-
DIGITAL EXPERIENCE

We put the user at the center of the experience.

Our focus was to design and develop a rich and dynamic user experience backed by a beautifully crafted content management system.

DIGITAL EXPERIENCE

We put the user at the center of the experience

Our focus was to design and develop a rich and dynamic user experience backed by a beautifully crafted content management system.

ursa-sketch2-o-
iphones-o-
01-grow
01-responsive-flat
RESPONSIVE DESIGN

For all types of screens.

Lightweight, fast, and easy to use, Ursa’s new site feels smart and engaging, with an experience that flows seamlessly on all devices.

RESPONSIVE DESIGN

For all types of screens

Lightweight, fast, and easy to use, we designed a smart and engaging experience that flow seamlessly across all devices. 

ursa-mockups-multi-o-
ursa-cms-01-o-
CONTENT MANAGEMENT

Custom built for growth.

Built with the CMS Contentful, Ursa’s back-end system is tailor-made for easy text and image updates.

CONTENT MANAGEMENT

Custom built for growth.

We built the back-end of the website using Contentful; an essential content management infrastructure for projects of this size and scale. This allows the client to update text/images on the fly.

CONTENT MANAGEMENT

Custom built for growth.

We built the back-end of the website using Contentful; an essential content management infrastructure for projects of this size and scale. This allows the client to update text/images on the fly.

CONTENT MANAGEMENT

Custom built for growth

We built the website using Contentful; an essential content management infrastructure for projects of this size and scale.

ursa-cms-02-o-
ursa-cms-03-o-
THE OUTCOME

Changing the industry.

Since launching Ursa’s rebrand, they’ve been featured consistently by mainstream press and shared by key insiders, lighting the way for their continued success in the LED industry.

Case Studies     .     Services     .     Contact

Case Studies    .     Services     .     Contact

Facebook   .   Linkedin   .   Instagram

Drop by for a coffee with us:
202-218 Close Avenue
Toronto, ON  M6K 2V5

Drop by for a coffee with us:
218 Close Ave, 202
ON, Toronto M6K 2V5

Drop by for a coffee with us:
218 Close Ave, 202
ON, Toronto M6K 2V5

Drop by for a coffee with us:
218 Close Ave, 202
ON, Toronto M6K 2V5

Drop by for a coffee with us:
442 Dufferin St, Studio T
ON, Toronto M6K 2A3

©2017 Made by Mighty Inc.