URSA LED
The World's Strongest LED

Defining the brand

We helped Ursa claim their position as a leader in the LED industry. With a new brand strategy, we worked alongside their internal teams to develop a new name, voice, brand identity, visual language, and digital experience.

Branding

Branding

Branding

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NAMING & IDENTITY

From Starlite to Ursa

Ursa, latin for bear, is a constellation in the northern sky. Ursa’s home is in California. California’s state flag is a bear and a star. Coincidence? We think not.

starlite-led

Old

Old

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New

TYPOGRAPHY

Modern & Responsive

Legibility on all platforms is key for a brand to succeed.

TYPOGRAPHY

Modern & Responsive

Legibility on all platforms is key for a brand to succeed.

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Roboto

Roboto

Group 4

Titillium Web

Titillium Web

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COLOUR PALETTE

The Night Sky

Inspired by the constellation, we established a colour palette that uses a combination of a darker purple/black mixed with white and cool grey for contrast.

COLOUR PALETTE

The Night Sky

Inspired by the constellation, we established a colour palette that uses a combination of a darker purple/black mixed with white and cool grey for contrast.

Colours
PRINT MATERIALS

A Consistent Visual Style Across All Mediums

Every bit of print material was remade to reflect the new visual brand identity.

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Web Design

Web Design

Web Design

ART DIRECTION

Web Design

With an abundance of detailed content, the website design needed to be easy to read and digest. We balanced typography and imagery within each page to create an editorial feel, unique within the lighting industry.

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DIGITAL EXPERIENCE

User First

Our focus was to design and develop a rich and dynamic user experience backed by a beautifully crafted CMS.

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RESPONSIVE DESIGN

Made for
Every Screen

Lightweight, fast, and easy to use, Ursa’s new site feels smart and engaging, with an experience that flows seamlessly on all devices.

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CONTENT MANAGEMENT

Custom Built
for Growth

Built with the CMS Contentful, Ursa’s back-end system is tailor-made for easy text and image updates.

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NEW BUSINESS

business@mighty.design

 

BECOME A CLIENT

business@mighty.design

 

JOIN / PARTNER

hello@mighty.design

STUDIO

+1 416 303 1884
202-218 Close Avenue
Toronto, M6K 2V5

STUDIO

+1 416 303 1884
202-218 Close Avenue
Toronto, M6K 2V5