PREPSHOP.CA
Prep. Eat. Build.

Defining the brand

PrepShop is a meal delivery and pick up service, offering health-conscious customers with ready-made meals precisely portioned and created by fitness trainers and chefs. Their attention to detail is second-to-none, and that heavily influenced their branding and design.

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Screen Shot 2017-05-23 at 11.38.53 AM
TYPOGRAPHY

Big Type for
Bold Headlines
 

Like their meals, there’s no fluff on PrepShop’s site. The large, clean typography designed for this project echoes their commitment to clean, healthy food.

TYPOGRAPHY

Big Type for
Bold Headlines
 

Like their meals, there’s no fluff on PrepShop’s site. The large, clean typography designed for this project echoes their commitment to clean, healthy food.

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Fjalla One

Fjalla One

Fjalla One

Fjalla One

Fjalla One

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Titillium Web

Titillium Web

Titillium Web

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Colours
COLOUR PALETTE

Bright & Dark Contrasts

Warm tones were used to reflect food, which we contrasted with deeper/darker colours to make their branding really pop.

COLOUR PALETTE

Bright & Dark Contrasts

Warm tones were used to reflect food, which we contrasted with deeper/darker colours to make their branding really pop.

ART DIRECTION

Apparel & Merchandise

We avoided over embellishing the imagery of the meals, instead choosing to highlight the key ingredients and stay straight to the point. Just like PrepShop.

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ART DIRECTION

Look & Feel

Darker photographs used throughout the website compliment the bright orange coloured messaging.

PHOTOGRAPHY

Look & Feel

Darker photographs used throughout the website complimented the bright orange coloured messaging.

PHOTOGRAPHY

Look & Feel

Darker photographs used throughout the website complimented the bright orange coloured messaging.

PHOTOGRAPHY

Look & Feel

Darker photographs used throughout the website compliment the bright orange coloured messaging.

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DIGITAL DESIGN

The Website

The ingredients for an appetizing website? Equal parts beautiful images, bold headlines, and dynamic, responsive design.

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NEW BUSINESS

business@mighty.design

 

BECOME A CLIENT

business@mighty.design

 

JOIN / PARTNER

hello@mighty.design

STUDIO

+1 416 303 1884
202-218 Close Avenue
Toronto, M6K 2V5

STUDIO

+1 416 303 1884
202-218 Close Avenue
Toronto, M6K 2V5