BRANDING + WEBSITE DESIGN

Prep. Eat. Build.

PREPSHOP.CA

Prep. Eat. Build

INTRODUCTION

Creating the identity.

PrepShop is a meal delivery and pick up service, offering health-conscious customers with ready-made meals precisely portioned and created by fitness trainers and chefs. Their attention to detail is second-to-none, and that heavily influenced their branding and design.

INTRODUCTION

Creating the identity.

PrepShop is a meal delivery and pick up service, offering health-conscious customers with ready-made meals precisely portioned and created by fitness trainers and chefs. Their attention to detail is second-to-none, and that heavily influenced their branding and design.

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Screen Shot 2017-05-23 at 11.38.53 AM
TYPOGRAPHY

Big type for bold headlines. 

Like their meals, there’s no fluff on PrepShop’s site. The large, clean typography designed for this project echoes their commitment to clean, healthy food.

TYPOGRAPHY

Type Styling & Fonts

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TYPOGRAPHY

Big type for bold headlines. 

Like their meals, there’s no fluff on PrepShop’s site. The large, clean typography designed for this project echoes their commitment to clean, healthy food.

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Fjalla One

Fjalla One

Fjalla One

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Titillium Web

Titillium Web

Titillium Web

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Colours
COLOUR PALETTE

Bright and dark contrasts.

Warm tones were used to reflect food, which we contrasted with deeper/darker colours to make their branding really pop.

COLOUR PALETTE

Bright and dark contrasts.

Warm tones were used to reflect food, which we contrasted with deeper/darker colours to make their branding really pop.

COLOUR PALETTE

Bright and dark contrasts.

Warm tones were used to reflect food, which we contrasted with deeper/darker colours to make their branding really pop.

COLOUR PALETTE

Bright and dark contrasts.

Warm tones were used to reflect food, which we contrasted with deeper/darker colours to make their branding really pop.

ART DIRECTION

Apparel & merchandise.

We avoided over embellishing the imagery of the meals, instead choosing to highlight the key ingredients and stay straight to the point. Just like PrepShop.

ART DIRECTION

Apparel & merchandise.

We avoided over embellishing the imagery of the meals, instead choosing to highlight the key ingredients and stay straight to the point. Just like PrepShop.

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PHOTOGRAPHY

Look and feel.

Darker photographs used throughout the website complimented the bright orange coloured messaging.

PHOTOGRAPHY

The look and feel.

Darker photographs used throughout the website complimented the bright orange coloured messaging.

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DIGITAL DESIGN

The website.

The ingredients for an appetizing website? Equal parts beautiful images, bold headlines, and dynamic, responsive design.

DIGITAL DESIGN

The website.

The ingredients for an appetizing website? Equal parts beautiful images, bold headlines, and dynamic, responsive design.

DIGITAL DESIGN

The website.

The ingredients for an appetizing website? Equal parts beautiful images, bold headlines, and dynamic, responsive design.

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Mobile-o-
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OUTCOME
OUTCOME

A stronger brand.

A stronger brand.

Starting out with an established brand identity has helped their PrepShop thrive in the Toronto area. They’ll soon be expanding into e-commerce, so keep your eyes peeled for what we serve up next for PrepShop.

Starting out with an established brand identity has helped their PrepShop thrive in the Toronto area. They’ll soon be expanding into
e-commerce, so keep your eyes peeled for what we serve up next for PrepShop.

Case Studies     .     Services     .     Contact

Case Studies    .     Services     .     Contact

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Drop by for a coffee with us:
202-218 Close Avenue
Toronto, ON  M6K 2V5

Drop by for a coffee with us:
218 Close Ave, 202
ON, Toronto M6K 2V5

Drop by for a coffee with us:
218 Close Ave, 202
ON, Toronto M6K 2V5

Drop by for a coffee with us:
218 Close Ave, 202
ON, Toronto M6K 2V5

Drop by for a coffee with us:
442 Dufferin St, Studio T
ON, Toronto M6K 2A3

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