PROJECT FOCUS: STRATEGY, IDENTITY DESIGN, AND WEB DESIGN

SHIPPING TREE

BACKGROUND

ShippingTree® - a long time client, came to us earlier this year to completely re-design their website with the hopes of creating a modern illustration-based website. We worked closely alongside with ShippingTree® to generate web content and branded isometric graphics to tie everything together neatly into one website. 

BRANDING

THE LOGO DESIGN

We had originally created this logo to be the ShippingTree® brand identity a few years back. We continued to use this brand identity along with its colours and look and feel to generate updated illustrations for the new website.

ONLINE STORE GRAPHIC

WAREHOUSE WORKER GRAPHIC

ALTERNATE HAPPY CUSTOMER GRAPHIC

HAPPY CUSTOMER GRAPHIC

MONEY TRANSFER GRAPHIC

PACKAGE GRAPHIC

SHIPPINGTREE

WEBSITE DESIGN

We first worked with the ShippingTree® team to organize the written content so that it effectively communicates their service and product in a clear and easy-to-understand way. Once we organized the content, we created multiple branded isometric graphics to be used on the website. Each graphic is created extremely light in file size and exported as SVG files to be used on the website. Doing this helped increase the load time of the website dramatically because the new website is built essentially with all code, including the images. The SVG graphics also never lose its quality in pixels due to the nature of the file and also helps make the graphics appear crystal clear on HD/4K screens.