CREATING A NEW LOGO SYSTEM FOR A MAJOR SPORTS LEAGUE'S CATERING BUSINESS.
CREATING A NEW LOGO SYSTEM FOR A MAJOR SPORTS LEAGUE'S CATERING BUSINESS.
CREATING A NEW LOGO SYSTEM FOR A MAJOR SPORTS LEAGUE'S CATERING BUSINESS.
CREATING A NEW LOGO SYSTEM FOR A MAJOR SPORTS LEAGUE'S CATERING BUSINESS.
PROJECT FOCUS:
BRAND IDENTITY DESIGN.
MLC
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
MAJOR LEAGUE CATERING
- A CATERING VENDOR FOR PRIVATE JETS WITHIN MAJOR SPORTS LEAGUES INCLUDING, NBA, NHL, MLB, AND MLC.
STRATEGY
BRAND IDENTITY
RESPONSIVE LOGO DESIGN
PRINT DESIGN
THE PARTNERSHIP
We partnered with the Major League Catering to design a new brand identity that reflected their high-end catering services to major league sports teams. MLC provides private jet catering services to the NBA, MLB, NHL, and MLS - represented in the four stars in the logo.
THE PARTNERSHIP
We partnered with the Major League Catering to design a new brand identity that reflected their high-end catering services to major league sports teams. MLC provides private jet catering services to the NBA, MLB, NHL, and MLS - represented in the four stars in the logo.
BRANDING
BUILDING THE MLC BRAND
BUILDING THE MLC BRAND
BUILDING THE MLC BRAND
BUILDING THE MLC BRAND
LOGO SYMBOLISM
The logo's clean and sharp aesthetic was a choice made early on in the process of the design. It was important to us and the client to create something that would be easily recognizable yet hard to ignore. The four stars in logo represents each of the major sports leagues that the catering business serviced, NBA, NHL, MLB, and MLS.
LOGO DESIGN 1/3
MLC PRIMARY BRAND LOGO
MLC PRIMARY BRAND LOGO
MLC PRIMARY BRAND LOGO
MLC PRIMARY BRAND LOGO
HORIZONAL LOGO
The primary logo can be seen on all major platforms used by the catering business. This logo is intended for placement on any official MLC space, specifically made for medium to large horizontal-based surfaces.
LOGO DESIGN 2/3
LOGO DESIGN 2/3
LOGO DESIGN 2/3
LOGO DESIGN 2/3
MLC ALTERNATE BRAND LOGO
MLC ALTERNATE BRAND LOGO
MLC ALTERNATE BRAND LOGO
MLC ALTERNATE BRAND LOGO
VERTICAL LOGO
The alternate logo is often used where vertical space is essential and on certain areas where the orientation of the logo fits better with its medium.
LOGO DESIGN 3/3
MLC MICRO LOGO
MLC MICRO LOGO
MLC MICRO LOGO
MLC MICRO LOGO
TINY BUT MIGHTY
The micro logo is used only in areas where the space or medium is generally smaller. Areas like social media profile pictures, or website footers is where this micro logo can be found.
BRAND EXECUTION
MLC COOK MERCH' & MENU DESIGN
MLC COOK MERCH' & MENU DESIGN
MLC COOK MERCH' & MENU DESIGN
MLC COOK MERCH' & MENU DESIGN
COMPANY
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