BRANDED ECOMMERCE FOR TORONTO BASED JEWELRY BRAND 

BRANDED ECOMMERCE FOR TORONTO BASED JEWELRY BRAND 

BRANDED ECOMMERCE FOR TORONTO BASED JEWELRY BRAND 

BRANDED ECOMMERCE FOR TORONTO BASED JEWELRY BRAND 

PROJECT FOCUS: STRATEGY, SHOPIFY INTEGRATION, IDENTITY DESIGN, AND WEB DESIGN.

gemstoned

GEMSTONED JEWELRY

GEMSTONED JEWELRY

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

GEMSTONED JEWELRY - ECOMMERCE DESIGN, SHOPIFY INTEGRATION, IDENTITY DESIGN AND SOCIAL MEDIA DESIGN FOR TORONTO BASED JEWELRY COMPANY

STRATEGY 
SHOPIFY
IDENTITY DESIGN 
WEB DESIGN
UX/UI DESIGN  

GEMSTONED JEWELRY - ECOMMERCE DESIGN, SHOPIFY INTEGRATION, IDENTITY DESIGN AND SOCIAL MEDIA DESIGN FOR TORONTO BASED JEWELRY COMPANY

STRATEGY 
SHOPIFY
IDENTITY DESIGN 
WEB DESIGN
UX/UI DESIGN  

THE PARTNERSHIP

Up until late 2020, Gemstoned Jewelry was selling their product through Instagram and Etsy. While they started to build some serious traction online through third party apps, it became more imperative for them to start selling on their own platform for profit sake. They came to us to inquire about ways to build an online store and we were thrilled to help a local business find success especially in a year where online sales are more important that ever before.

THE PARTNERSHIP

Up until late 2020, Gemstoned Jewelry was selling their product through Instagram and Etsy. While they started to build some serious traction online through third party apps, it became more imperative for them to start selling on their own platform for profit sake. They came to us to inquire about ways to build an online store and we were thrilled to help a local business find success especially in a year where online sales are more important that ever before.

OUR APPROACH

DEVELOPING THE BRAND

DEVELOPING THE BRAND

DEVELOPING THE BRAND

DEVELOPING THE BRAND

THE BRAND IDENTITY

We developed the Gemstoned Jewelry brand identity using a mixture of minimalistic photography, vintage illustrations, and dynamic typography. The visual form of our creative direction is built around oval shapes to mimic the shape and form of a gemstone. We often wrapped our images with type using a French designed font, "Voyage" to give the overall look a mix of a modern and victorian look and feel. 

design-your-custom-piece
typography

TYPOGRAPHY

We used a French font designed by Jérémy Schneider. Romantic and curvy, Voyage is a display typeface, used only for headlines, or short to medium lenghts texts. We balance Voyage with a clean sans serif with "Montserrat" (Google Font) for body copy and the written part of the logo. 

LOGO DESIGN 1/3

BRAND LOGO

BRAND LOGO

BRAND LOGO

gemstoned-logo-horizontal

PRIMARY LOGO (HORIZONTAL)

The primary logo can be seen on all major platforms used by Gemstoned Jewelry. This logo is made for placement on any official Gemstoned Jewelry products and seen on areas where horizontal orientation is preferred. 

LOGO DESIGN 2/3

VERTICAL LOGO

BRAND LOGO VERTICAL

BRAND MICRO LOGO

gemstoned-logo-vertical

PRIMARY LOGO (VERTICAL)

The vertical logo is made for placement on any official Gemstoned Jewelry products and seen on areas where vertical orientation is preferred. 

LOGO DESIGN 3/3

ALTERNATE BRAND MICRO LOGO

ALTERNATE BRAND MICRO LOGO

ALTERNATE BRAND MICRO LOGO

favicon

MICRO LOGO

The micro logo is used on any smaller screen platforms such as the favicon on a website and on social media where needed. The details in the primary logo have been simplified to appear legible on a smaller screen.

VISUAL DESIGN

BRANDING

BRANDING

BRANDING

BRANDING

DESIGN EXECUTION

We designed a series of vintage styled line illustrations to represent their product categories partly due to the difficulties of executing a photoshoot during a pandemic. However, the end result of these illustrations match the general tone and visual direction for their brand and give the overall look a more unique touch which helps them stand out from other jewelry companies.

made-to-order
staples
rings
mask-chains
earrings
n-and-b
g
e-1
m
curbside-pickup
ring-hero
curbside-pickup

WEB DESIGN & DEVELOPMENT

USER EXPERIENCE

USER EXPERIENCE

USER EXPERIENCE

USER EXPERIENCE

WEB DESIGN WITH SHOPIFY "BUY BUTTON"

We made Gemstoned Jewelry a custom designed website while leveraging the Shopify Buy Button to handle all the eCommerce functionality. With this new website, Gemestoned Jewelry can now sell directly to their customers without the need of using any other platforms.

shopify-partner-logo
mobile-1
mobile-2-1
mobile-3
desktop-1-1
desktop-2