PROJECT FOCUS: STRATEGY, SHOPIFY INTEGRATION, IDENTITY DESIGN, AND WEB DESIGN.

OUR APPROACH

THE BRAND IDENTITY

We developed the Gemstoned Jewelry brand identity using a mixture of minimalistic photography, vintage illustrations, and dynamic typography. The visual form of our creative direction is built around oval shapes to mimic the shape and form of a gemstone. We often wrapped our images with type using a French designed font, "Voyage" to give the overall look a mix of a modern and victorian look and feel. 

TYPOGRAPHY

We used a French font designed by Jérémy Schneider. Romantic and curvy, Voyage is a display typeface, used only for headlines, or short to medium lenghts texts. We balance Voyage with a clean sans serif with "Montserrat" (Google Font) for body copy and the written part of the logo. 

LOGO DESIGN 1/3

PRIMARY LOGO (HORIZONTAL)

The primary logo can be seen on all major platforms used by Gemstoned Jewelry. This logo is made for placement on any official Gemstoned Jewelry products and seen on areas where horizontal orientation is preferred. 

LOGO DESIGN 2/3

PRIMARY LOGO (VERTICAL)

The vertical logo is made for placement on any official Gemstoned Jewelry products and seen on areas where vertical orientation is preferred. 

LOGO DESIGN 3/3

MICRO LOGO

The micro logo is used on any smaller screen platforms such as the favicon on a website and on social media where needed. The details in the primary logo have been simplified to appear legible on a smaller screen.

VISUAL DESIGN

DESIGN EXECUTION

We designed a series of vintage styled line illustrations to represent their product categories partly due to the difficulties of executing a photoshoot during a pandemic. However, the end result of these illustrations match the general tone and visual direction for their brand and give the overall look a more unique touch which helps them stand out from other jewelry companies.

WEB DESIGN & DEVELOPMENT

WEB DESIGN WITH SHOPIFY "BUY BUTTON"

We made Gemstoned Jewelry a custom designed website while leveraging the Shopify Buy Button to handle all the eCommerce functionality. With this new website, Gemestoned Jewelry can now sell directly to their customers without the need of using any other platforms.