PROJECT FOCUS: IDENTITY DESIGN, MERCHANDISE DESIGN, WEBSITE DESIGN & SHOPIFY ECOMMERCE

EZEKIEL ELLIOTT

THE PARTNERSHIP

In 2017, our team worked closely with Ezekiel Elliott and his team to help create and build a brand identity, and a league leading eCommerce destination. 

While we can’t get into all the details, we can tell you our collaborative efforts have been very successful. We helped with end-end services, ranging from eCommerce strategy, visual identity design, content creation, and marketing development. 

Highlighted below are some core pieces to this overall project. 

BRAND IDENTITY DESIGN

THE LOGO DESIGN

Influence for Ezekiel (to friends, "Eze") Elliott's identity design comes from the name's meaning, "God strengthens". The "EZE" icon is visually influenced by Roman numerals, giving it a biblical look and feel that lends well to its namesake. 

BRANDED MERCH'

APPAREL DESIGN

Together with Ezekiel's team, we designed six signature graphics to appear on t-shirts, hats, tanks, and hoodies. These staple pieces are the key sellers for the official Ezekiel Elliott line and have sold out multiple times since its release. 

ECOMMERCE BUILD