DEEPAFFEX

DEEPAFFEX.AI (DIVISION OF NURALOGIX®)
- A NEW BRAND IDENTITY AND CUSTOM DESIGNED WEB EXPERIENCE WITH A FRAMEWORK BUILT ON REACT.

STRATEGY
BRAND IDENTITY 
UX/UI DESIGN
WEB DESIGN
WEB DEVELOPMENT  

THE PARTNERSHIP

Our team worked closely with DeepAffex to help create and build a new brand identity, and website with a React platform. 

We set out to craft a digital narrative that highlights who the DeepAffex team is, what they do and what they believe in, We created a flexible digital platform that allows the company to produce and update content across the website.   

Highlighted below are some core pieces to this overall project. 

BRAND IDENTITY

CREATING THE LOGO

We worked with DeepAffex to develop a new brand identity and logo. DeepAffex is a cloud-based Affective Intelligence engine that detects, measures, and analyzes human affects that take the form of physiological and psychological states. The logo is inspired by this process.. 

DIGITAL DESIGN

DFX STUDIO BRANDING AND PLATFORM DESIGN

Together with the DeepAffex team, we designed and created a digital platform that connects to the DeepAffex cloud-based Affective Intelligence engine and allows users to create their own customizable dashboard according to the type of scan/research they're doing. We created 4 different platforms (Live, Health, Xplore, and Play), that have their own purposes within the platform.

CREATING THE WEBSITE

The challenge here was to take an abundance of written content and turn it into something clear and concise for readers on the website. Our approach here was to balance the hierarchy of content with simple design to create a website that's easy to navigate and learn.