PURPOSE-DRIVEN TO MAKE THE YOUTH SPORT EXPERIENCE CHILD'S PLAY — AGAIN.

PURPOSE-DRIVEN TO MAKE THE YOUTH SPORT EXPERIENCE CHILD'S PLAY — AGAIN.

PURPOSE-DRIVEN TO MAKE THE YOUTH SPORT EXPERIENCE CHILD'S PLAY — AGAIN.

PURPOSE-DRIVEN TO MAKE THE YOUTH SPORT EXPERIENCE CHILD'S PLAY — AGAIN.

PROJECT FOCUS: STRATEGY, IDENTITY DESIGN, AND WEB DESIGN

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ACX BASKETBALL

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

PROJECT OVERVIEW

ACX BASKETBALL - A YOUTH BASKETBALL FOUNDATION DEDICATED TO DEVELOPING BASKETBALL PLAYERS IN THE CAYMAN ISLANDS, AGES 5-17; AS WELL AS COACHES. MBMI IS A PARTNER OF ACX, HELPING DEVELOP ALL DIGITAL CONTENT TO AID THEIR MISSION.

STRATEGY 
IDENTITY DESIGN 
WEB DESIGN & DEVELOPMENT
ADVERTISING
  

ACX BASKETBALL - A YOUTH BASKETBALL FOUNDATION DEDICATED TO DEVELOPING BASKETBALL PLAYERS IN THE CAYMAN ISLANDS, AGES 5-17; AS WELL AS COACHES. MBMI IS A PARTNER OF ACX, HELPING DEVELOP ALL DIGITAL CONTENT TO AID THEIR MISSION.

STRATEGY 
IDENTITY DESIGN 
WEB DESIGN & DEVELOPMENT
ADVERTISING
  

ACX BASKETBALL
- A YOUTH BASKETBALL FOUNDATION DEDICATED TO DEVELOPING BASKETBALL PLAYERS IN THE CAYMAN ISLANDS, AGES 5-17; AS WELL AS COACHES. MBMI IS A PARTNER OF ACX, HELPING DEVELOP ALL DIGITAL CONTENT TO AID THEIR MISSION.

STRATEGY 
IDENTITY DESIGN 
WEB DESIGN & DEVELOPMENT
ADVERTISING
  

BACKGROUND

There’s a massive gap between the haves and have-nots in Cayman. That, combined with under-trained coaches and lack of access to facilities and equipment, has stunted the growth of generations of kids. The goal is to change that and awaken new possibilities in the youth sport experience for young people.

With strategy, brand messaging and technology, we provide ACX with the digital tools to help develop intelligent athletes, capable coaches, and future leaders for others.

BACKGROUND

There’s a massive gap between the haves and have-nots in Cayman. That, combined with under-trained coaches and lack of access to facilities and equipment, has stunted the growth of generations of kids. The goal is to change that and awaken new possibilities in the youth sport experience for young people.

With strategy, brand messaging and technology, we provide ACX with the digital tools to help develop intelligent athletes, capable coaches, and future leaders for others.

BACKGROUND

There’s a massive gap between the haves and have-nots in Cayman. That, combined with under-trained coaches and lack of access to facilities and equipment, has stunted the growth of generations of kids. The goal is to change that and awaken new possibilities in the youth sport experience for young people.

With strategy, brand messaging and technology, we provide ACX with the digital tools to help develop intelligent athletes, capable coaches, and future leaders for others.

BACKGROUND

There’s a massive gap between the haves and have-nots in Cayman. That, combined with under-trained coaches and lack of access to facilities and equipment, has stunted the growth of generations of kids. The goal is to change that and awaken new possibilities in the youth sport experience for young people.

With strategy, brand messaging and technology, we provide ACX with the digital tools to help develop intelligent athletes, capable coaches, and future leaders for others.

LOGO DESIGN 1/3

PRIMARY LOGO

PRIMARY LOGO

PRIMARY LOGO

PRIMARY LOGO

THE BRAND IDENTITY

ACX "Athlete Centered Experience" is all about the athlete, which is why we designed the logo to have its typographic treatment revolve around the "X" (representing the player). 

LOGO DESIGN 1/3

ACX BASKETBALL

ACX BASKETBALL

ACX BASKETBALL

ACX BASKETBALL

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PRIMARY BASKETBALL LOGO

The primary logo can be seen on all major platforms used by ACX within the basketball division. This logo is intended for placement on any official ACX space, specifically made for medium to large horizontal-based surfaces.

LOGO DESIGN 2/3

ATHLETE CENTERED EXPERIENCE

ATHLETE CENTERED EXPERIENCE

ATHLETE CENTERED EXPERIENCE

ATHLETE CENTERED EXPERIENCE

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PRIMARY BRAND LOGO

This brand logo can be seen on any major branded platform by ACX. The animated version seen above, is used on any digital platform where the brand lives. 

LOGO DESIGN 3/3

LOGO DESIGN 3/3

LOGO DESIGN 3/3

X

X

X

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MICRO LOGO

This micro "X" logo (representing the player) is used on any smaller screen platforms such as the app interface and on social media. The details in the primary logo have been visually simplified to look just as clean on a bigger or smaller screen.

BRANDING

BUILDING THE ACX IDENTITY

BUILDING THE ACX IDENTITY

BUILDING THE ACX IDENTITY

TYPOGRAPHY AND COLOUR

We paired a bold Futura PT typeface with a variety of vibrant colour combinations to create the overall look and feel of the brand. The 5 colour combos that represent the ACX brand has a combination paired with the original navy/cool blue, giving the brand colours consistency even when there are multiple colours involved. 

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TYPOGRAPHY AND COLOUR 1/5

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TYPOGRAPHY AND COLOUR 2/5

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TYPOGRAPHY AND COLOUR 3/5

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TYPOGRAPHY AND COLOUR 4/5

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TYPOGRAPHY AND COLOUR 5/5

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ACX LOOK & FEEL

BUILDING THE ACX IDENTITY

BUILDING THE ACX IDENTITY

BUILDING THE ACX IDENTITY

BRAND EXECUTION

ACX's primary audience is built around both their kids and coaches. "Sweat, smiles, and shining eyes, is the only 'score' we track" and "Coach the (who)le, not just the parts." are the mantras that sum up the brand's vision. We executed the following designs to represent their brand.

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ACX-Advertising-concept-2-4
ACX-Advertising-concepts-3-1
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WEB DESIGN

USER EXPERIENCE

USER EXPERIENCE

USER EXPERIENCE

A COLOURFUL AND FUN WEB EXPERIENCE

Executing the website design was a simple proccess after we established the brand identity components. We carried over the vibrant colours, typography, and graphic design to the website to create a fun and playful user experience that ties in nicely with the rest of the brand identity.

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