BRAND
IDENTITY DESIGN

TURN HEADS AND GET NOTICED

MADE BY MIGHTY INC.

OVERVIEW

Before we define what branding is, let’s first understand what it isn’t. A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result – it’s a person’s gut feeling about a product, service or company. It’s in their heads and in their hearts. A brand is your reputation.

A brand is a person’s gut feeling about a product, service or company. You can’t control the process, but you can definitely influence it. Together with our clients, we aim to define their influence and communicate with clarity through the execution of the brand identity design.

We collaborate iteratively with our partners through different forms of co-creation and we've established a process to execute and build long-term opportunities while servicing the immediate needs together, all-at-once. The results of our process is built upon key objectives, exploration, and ongoing optimization.

WHAT WE DO

MADE BY MIGHTY INC.

SERVICES

STRATEGY

Research & Discovery
Brand Identity Strategy
Brand Messaging Facilitation
Value Proposition
Content Strategy

STRATEGY

Research & Discovery
Brand Identity Strategy
Brand Messaging Facilitation
Value Proposition
Content Strategy

CONTENT

Branded Photography
Branded Messaging + Voice
Branded Copywriting
Branded SVG Motion Graphics

CONTENT

Branded Photography
Branded Messaging + Voice
Branded Copywriting
Branded SVG Motion Graphics

DESIGN

Brand Identity Design
Visual Language + Art Direction
Brand Guidelines
Design Production + Execution
UX & UI Design

DESIGN

Brand Identity Design
Art Direction
Brand Guidelines
Design Production
UX & UI Design

TECHNOLOGY

Full-Stack Development
CMS Implementation
Interactive Prototyping
Quality Assurance

TECHNOLOGY

Full-Stack Development
CMS Implementation
Interactive Prototyping
Quality Assurance

HOW WE DO IT

MADE BY MIGHTY INC.

OUR PROCESS

1. DEFINING THE BRAND

We always start by hosting a Brand Messaging Facilitation meeting to get a deeper understanding of the client's brand, vision, and objectives. From there, we help them define their brand's "gut feeling" and conceptualize how we can visually incorporate it to good use. These guided meetings will produce a documented Brand Messaging Guideline that will help determine the creative direction and strategy of the overall brand identity.

1. DEFINING THE BRAND

We always start by hosting a Brand Messaging Facilitation meeting to get a deeper understanding of the client's brand, vision, and objectives. From there, we help them define their brand's "gut feeling" and conceptulize how we can visually incorporate it to good use. These guided meetings will produce a documented Brand Messaging Guideline that will help determine the creative direction and strategy of the overall brand identity.

1. DEFINING THE BRAND

We always start by hosting a Brand Messaging Facilitation meeting to get a deeper understanding of the client's brand, vision, and objectives. From there, we help them define their brand's "gut feeling" and conceptulize how we can visually incorporate it to good use. These guided meetings will produce a documented Brand Messaging Guideline that will help determine the creative direction and strategy of the overall brand identity.

1. DEFINING
THE BRAND

We always start by hosting a Brand Messaging Facilitation meeting to get a deeper understanding of the client's brand, vision, and objectives. From there, we help them define their brand's "gut feeling" and conceptulize how we can visually incorporate it to good use. These guided meetings will produce a documented Brand Messaging Guideline that will help determine the creative direction and strategy of the overall brand identity.

2. CREATIVE DIRECTION

During this phase we will use our "Brand Messaging Guideline" from the first phase to begin prototyping high fidelity brand identity concepts. Each concept will be dynamic and showcase how the brand will live on a variety of mediums. This process is a collaborative effort and we encourage the key-project-stakeholders to be involved in building out the creative direction as one team. Our goal is to bring the vision of your brand to life and have it stand out and stand for something.

2. CREATIVE DIRECTION

During this phase we will use our "Brand Messaging Guideline" from the first phase to begin prototyping high fidelity brand identity concepts. Each concept will be dynamic and showcase how the brand will live on a variety of mediums. This process is a collaborative effort and we encourage the key-project-stakeholders to be involved in building out the creative direction as one team. Our goal is to bring the vision of your brand to life and have it stand out and stand for something.

2. CREATIVE DIRECTION

During this phase we will use our "Brand Messaging Guideline" from the first phase to begin prototyping high fidelity brand identity concepts. Each concept will be dynamic and showcase how the brand will live on a variety of mediums. This process is a collaborative effort and we encourage the key-project-stakeholders to be involved in building out the creative direction as one team. Our goal is to bring the vision of your brand to life and have it stand out and stand for something.

2. CREATIVE DIRECTION

During this phase we will use our "Brand Messaging Guideline" from the first phase to begin prototyping high fidelity brand identity concepts. Each concept will be dynamic and showcase how the brand will live on a variety of mediums. This process is a collaborative effort and we encourage the key-project-stakeholders to be involved in building out the creative direction as one team. Our goal is to bring the vision of your brand to life and have it stand out and stand for something.

3. BRAND IDENTITY EXECUTION

This final phase is important for scaling up the brand and have the assets we've created together to be put in good use for immediate or future creation of branded collateral. A detailed Brand Guidelines is created to ensure consistency upon all branded platforms (website, printed materials, etc.). Along with this, all source files for logos, fonts, and other brand assets are exported and ready to be used on all mediums. If there are other materials that need to be branded, we will make sure the appropriate documents or templates are created to ensure brand consistency across everything you own. If you are interested in building a brand identity together, please get in touch with us for a free Brand Identity consultation.

3. BRAND IDENTITY EXECUTION

This final phase is important for scaling up the brand and have the assets we've created together to be put in good use for immediate or future creation of branded collateral. A detailed Brand Guidelines is created to ensure consistency upon all branded platforms (website, printed materials, etc.). Along with this, all source files for logos, fonts, and other brand assets are exported and ready to be used on all mediums. If there are other materials that need to be branded, we will make sure the appropriate documents or templates are created to ensure brand consistency across everything you own. If you are interested in building a brand identity together, please get in touch with us for a free Brand Identity consulation.

3. BRAND IDENTITY EXECUTION

This final phase is important for scaling up the brand and have the assets we've created together to be put in good use for immediate or future creation of branded collateral. A detailed Brand Guidelines is created to ensure consistency upon all branded platforms (website, printed materials, etc.). Along with this, all source files for logos, fonts, and other brand assets are exported and ready to be used on all mediums. If there are other materials that need to be branded, we will make sure the appropriate documents or templates are created to ensure brand consistency across everything you own. If you are interested in building a brand identity together, please get in touch with us for a free Brand Identity consulation.