The Electrifying Dutchman

Brand Identity Design & Website for The Electrifying Dutchman, Master Electrician Co. in Alberta, Canada.

CLIENT FOCUS: BRAND IDENTITY AND WEBSITE DEVELOPMENT

THE ELECTRIFYING DUTCHMAN

HELPING A SMALL BUSINESS IN CALGARY GAIN BIGGER RECOGNITION ONLINE

— STRATEGY
— BRAND IDENTITY
— WEB DESIGN
— WEB DEVELOPMENT
— SEO COPYWRITING

THE PROBLEM

The Electrifying Dutchman approached us with a need to grow their digital presence and expand their reach online within Alberta, Canada. At the time, they had built their business through providing reliable, no-nonsense, high quality work and would rely heavily on word-of-mouth recommendations. However, at the time, they didn’t have a website or much presence online at all. This is where we came in to help.

THE PROBLEM

The Electrifying Dutchman approached us with a need to grow their digital presence and expand their reach online within Alberta, Canada. At the time, they had built their business through providing reliable, no-nonsense, high quality work and would rely heavily on word-of-mouth recommendations. However, at the time, they didn’t have a website or much presence online at all. This is where we came in to help.

THE PROBLEM

2020 altered the way a lot of companies traditionally onboarded new employees. This was especially the case for world of sports coaching, since being face-to-face is so vital to their process. MLSE approached us during the beginning of the pandemic to create an online e-learning platform for their up and coming coaches at Playground Pros. They had a traditional curriculum that needed a modern platform to live on. That's where we came in to help.

BRAND IDENTITY & WEBSITE

THE SOLUTION

We started by researching all the competition in Alberta and noticed very little attention was paid to SEO copywriting in general on the competitor websites. We saw an opportunity to get in stand out amongst the others just by doing the basics of getting ranked by Google.

The website we made is created primarily with SVG (ultra light) graphics and neatly written code, thus keeping the overall size of the website smaller and in return, making it signficantly faster. Today The Electrifying Dutchman website is bringing another avenue of leads to the business and ranking amongst the top of the Electricians in Alberta.

THE BRAND IDENTITY

We created a Brand Identity Design that visually reflects the company’s attitude of no nonsense, and focussing on quality work for their customers. Using a “no frills” design approach, we created the a logo design system that fit all types of sizes and orientation, making sure to utilize

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