Prepshop

PrepShop is a meal service that offers fully customizable and freshly prepared meals created by trainers and chefs. The founders approached Mighty to help bring their vision of the brand to life. With extensive experience in both professional training and the restaurant industry, we helped PrepShop identify and target gym goers and health conscious consumers.

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Logo

The identity was designed to engage people with an active and healthy lifestyle. We created a brand with visual references that reflects the precise approach that goes behind each meal.

Typography

Taking advantage of the lack of colour diversity in the market, we decided that a strong and contrasting orange and black palette would differentiate the brand in a market that is predominantly green. Orange also has a sense of warmness that complements our food photography.

Colour Palette

Taking advantage of the lack of colour diversity in the market, we decided that a strong and contrasting orange and black palette would differentiate the brand in a market that is predominantly green. Orange also has a sense of warmness that complements our food photography.

Apparel & Print Direction

The identity was designed to engage people with an active and healthy lifestyle. We created a brand with visual references that reflects the precise approach that goes behind each meal.

Digital Design

We aimed to have the branding to reflect the overall core values of the shop therfore we decided to take a “less is more” mindset by keeping the content informative and to the point.

Photography

The identity was designed to engage people with an active and healthy lifestyle. We created a brand with visual references that reflects the precise approach that goes behind each meal.

Outcome

The identity was designed to engage people with an active and healthy lifestyle. We created a brand with visual references that reflects the precise approach that goes behind each meal.